Got a call tonight from the Toyota dealership. More than week after I was told they'd "get right back to me", I get a call (at dinner time) from the "Truck Specialist" I had talked with previously. Seems the gentleman that I sent the e-mail to didn't pass the word on that I had bought a competitor's vehicle...
Apparently, Toyota has just rolled out an incentive plan. They're offering a $1,000 rebate on new Tundras. Now, I can only guess what's going on, but I would have to surmise that since Dodge, Ford, and General Motors are able to offer significant discounts on their trucks, Toyota's "You'll Pay Full Price and Like It While We Give You Significantly Less Than Book Value on Your Trade-in Vehicle" policy isn't moving many Tundras.
Not to mention that the truck we test-drove is still sitting on the lot. And they've gotten more trucks on the lot since we were last there. And sold none. Can't say it surprises me - while Toyota trucks are fantastic vehicles, there's just no getting around a $10,000 price difference. Ain't nothing that well-built.
*Shrug* I found it interesting...
Tuesday, March 27, 2007
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2 comments:
I have working in advertising for a while now with car dealerships. My advice always deal with the sales manager. Don't waste your time with the little guys.
The sales manager was the one who refused to budge from their initial offer of full MSRP for the Tundra plus $2K below book for our trade.
But you're right in 99% of the cases, though.
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