With their advertising revenue drying up, newpaper publishers spent much of the spring and summer debating whether to cut off free online access to some of the material they run in their shrinking print editions. It looks like the talk will turn to action this fall, when some large newspapers are expected to put up Internet toll booths.
They'll be testing readers' willingness to pay for information and entertainment that mostly has been given away online for the past 15 years. That happened largely because most publishers could afford to subsidize their Web sites with profits from their print franchises. But now those profits have crumbled, just as the prices for online ads are tumbling, too.
Got that? Newspapers are hemmoraging readers, so they are going to start charging folks to read news online. Obviously the only reason that their print world is faltering is because people are STEALING the news online {rolls eyes}.
Here's an idea: REPORT the news. Don't comment on it. Don't slant your stories. Perform actual acts of journalism rather than sickly puff pieces whose only purpose serves to elevate one side of an argument. Try being {GASP} objective... Good luck with charging people to read on your site what they can get a thousand other places for free.
Oh, and tell the telegraph office you've found the secret that will save their business...
That is all.
5 comments:
Okay staff -- let's charge even more for our newspapers! Let's charge for internet access! Let's increase advertising costs!
Could there be any more evidence for the conclusion that these folks are out of touch completely?
They don't need to worry; obumble and his sixty thieves are riding to the rescue with a bill to use taxpayer money to fund the operations of the (already) state run media.
If I actually wanted to read lies and Marxist propaganda I'd probably spring for the hardcopy, but seeing as I have two synapsis to rub together, I think I'll skip it.
Hey, Anyone have a big ol' to rock to toss the Malfeasant Media?
Actually, Western Union is doing fine. They've adjusted their business model from telegrams to wiring money to ATM machines that transfer cash to Latin America.
The common thread is that they've had paying customers with each.
The next change is a Fed.Gov bail out, although I expect that the public's appetite for bail outs is pretty low.
That makes too much sense Jay, that means it will never happen... :-)
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